Building the Business Model for Corporate Entrepreneurs

Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in the National Science Foundation\'s I-Corps Program, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure. Your completed project will be a customer-validated Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity in a corporate context. This project is derived from four areas of focus in the course: Identifying how to create and deliver value for existing and future customers of the company; Learning how to extract value for the corporate venture in a sustainable fashion; Conducting in-depth interviews to guide the customer discovery process for your corporate venture; and Developing business models that encompass the product or service, customers, and economic engine that deliver on the corporate venture objectives. Try this course for FREE at

Created by: University of Maryland, College Park

Language: English

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